Connected learning is when a person takes their personal interest and turns it into an acedemic way of learning. In the article it explains how when you take what you love and make it into your career you will have a more enjoyable experience. Connected learning is being advertised in anyway possible and they try to start you off young so you're already have the expericene. Teachers use organizations in formal and informal environments and social media is also used to try and grab kids attention. Clubs use techonology to draw in new comers and ads can be placed anywhere that can attract you to a connected learning space.